Sunday, May 5, 2024

TikToks Brad Mondo is Building a Hair Empire One Follower at a Time

brad mondo hair color

So I don’t know, if I didn’t do YouTube, would I be happy? I’m not sure because I like that community aspect that it brings to my life also. Social media has been my job for years now, and if there's one thing I’ve learned, it’s that you must adapt to the constant changes or you’ll fade away. When TikTok started, I knew it could possibly blow up. I thought it’d be a great way to diversify my following and have some fun creating a different style of content on a new platform. I also loved the content and the creators on TikTok, so I wanted part of the fun.

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“I’m glad we were able to do something out of the box, something she doesn’t usually have,” he says about working with D’Amelio. “At first, we were just going to change the color underneath her hair.” But then, she gave him creative control to do something even cooler. Folks on TikTok are already recreating it. IF I WANT VIBRANT COLOR HAIR, DO I NEED TO BLEACH IT FIRST? In order to achieve the brightest, most vibrant color, your hair will need to be blonde or prelightened.

Covid & Hair Care

YouTube’s fave hairdresser critic Brad Mondo is here to save our scalps - Dazed

YouTube’s fave hairdresser critic Brad Mondo is here to save our scalps.

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I keep a list of TikTok ideas on my phone. They can come from so many different places, fan requests, scrolling through TikTok, but mostly from just my own boredom. Most of the ideas will be trashed though. I usually look through the list, then pick one for that day and create it. It’s a pretty simple process, to be honest.

Super Red

Unlike influencers who have audiences and followings because of their dance moves or personality, being a beauty influencer lends itself more readily to monetary opportunities, Mondo said. "I was so shocked to see how amazing this product works." Now you have Mondo’s permission to go crazy with color. By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Vegetable Protein

brad mondo hair color

From my experience, people on TikTok want to see raw, relatable content that isn’t too produced. Mondo said XMONDO has been “extremely lucrative” so he’s been able to pass on brand endorsement deals he previously relied on as a source of income. He only wants to take on work with brands within a certain price range and that he feels excited about. "It is super pigmented, smells great, is very easy to apply, and leaves my hair looking and feeling so soft."

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But something that’s just as impressive as Mondo’s knowledge of hair? His sense of style, which is worth a follow alone. Mondo has a great deal of respect for his customers, and when he is working on developing new products, he considers their feedback.

Super-flex Wave Gel

Semi permanent color fades with washing. We recommend trying to avoid over washing your hair. You also should use a color protecting shampoo and conditioner. XMONDO Color is a hair treatment and is safe to use as often as you would like.

Hair Care

“I’ve only seen a handful of those videos, where it’s tragic,” he says. He understands that this long into quarantine, people are going to take their hair into their own hands but there are ways to minimize the damage. He found that the only way to get healthier hair after coloring, is by doing multiple steps, using a bond-builder and a deep conditioner. With XMondo, he wants to give people an all-in-one, allowing them to keep the integrity of their hair while coloring it. They’ve added those bond-building ingredients (vegan ones!), along with oils and proteins, to help restore hair from the inside out and minimize breakage.

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His outfits are heavy on designer labels such as Prada, Eckhaus Latta, Loewe, and more, often sourced from cool vintage shops such as James Veloria in Manhattan, too. “I find really great unique pieces there,” Mondo says. Still, the worst videos he’s seen are the ones where people bleach their hair until it literally breaks apart and falls off. That’s actually the first video he’s ever reacted to.

People who were eager to learn how to educate themselves more about hair and those who wanted to do their hair at home turned to videos on Mondo’s different social media platforms. He also launched XMONDO during the height of the pandemic. Brad Mondo, hairstylist and founder of Xmondo, has launched eight vibrant semipermanent hair color shades from his line with Sally Beauty.

The passion grew into an obsession which later brought him to create his own products that embodied everything he believes in. Each product has been carefully curated by Brad and a team of stylists and chemists. "I absolutely love this color I've never been able to find a red this bright before it's amazing." Xmondo officially launched at Sally Beauty retail locations on Tuesday. The price point for the product is $24.99.

One of his top hair care tips is to make sure to always have a good shampoo and conditioner and never treat dry hair with a bond-boosting product. “An understanding of your hair type is very important,” he said. Even right now, I’m itching for a change. I may go platinum again… Every season brings out a new Brad.

Now, it’s time to get serious about doing some smaller beauty services at home. Luckily, brands are rolling out new and innovative ways to do our hair at home, whether that’s covering up gray roots or trying a fun fashion color. Brad Mondo’s XMondo hair color is for the latter group, those who want to have some fun with their look while also recording it for TikTok, of course. The beginning of the pandemic left many people at home and unable to go to hair salons which benefitted Mondo’s business.

It only makes sense he would finally come out with his own hair color line. He used it to create an innovative pink highlighted look on TikTok star Charli D’Amelio. Since then, the 27-year-old Mondo has cultivated millions of followers across platforms including YouTube, TikTok, and Instagram. His content includes reaction videos to “hair fails” and pointers for hair care and hair color. He also has his own hair care and hair color brand called XMONDO, a Snapchat hair series, and has done the hair of celebrities and influencers like Charli D’Amelio. Back in March and April, it seemed like we were only going to be home for a few weeks—not an entire year (or more).

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